In 2019, a Peruvian surf trip brought me to the town of Huanchaco. Whilst there I heard about a surf shop doing great things to help the environment and local community.
Since the store’s opening, Roxane and Mateo have organized weekly beach clean-ups to try and diminish the high levels of contamination in local waters. I was lucky enough to help out with one of their weekend plastic forages and we gathered 20kg from the main beach in only a few hours, 2kg of which could recycled back at the shop. For me, one of the most pleasing aspects of the experience was the amount of young, local kids helping with the clean.
In fact, prior to opening the shop, Roxane and Mateo began an NGO, Share the Wave, where they work to promote social inclusion and empowerment of the underprivileged youth, as well as the continuity of the local cultural heritage and environmental conscience and action.
For more information on how this small team is having such a big environmental impact, visit